Industrial Manufacturers’ Representative

Innovative Tool Sales (ITS) is an industrial manufacturers’ representative that generates superior sales growth for the manufacturers we represent. We provide technical expertise, excellent communication, exceptional service, and diligent promotion to both end users and industrial distributors. We do this by selling a limited number of high-quality lines in a confined area of product concentration.

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  • We have more than 30 years of success serving as a leading industrial manufacturers’ representative helping manufacturers reach buyers in California, Nevada, Arizona, and Baja California.

  • We service more than 30,000 machine shops, defense contractors, and other metal working manufacturers through distribution.

  • And we offer lightning-fast fulfillment, with same-day shipping on 97% of orders in stock, including blind drop-shipping.

We work multiple lines with a concentrated group of Industrial Distributors and their combined 200 salespeople, ensuring your product is front-and-center with your potential customers. 

We also spend a great deal of time with the end users who provide the ultimate demand for your products. This ensures customer continuity in the event of distributor difficulties while guaranteeing that end users know (and love) your brand.

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Continuous Product Education

We deliver training seminars, product-introduction seminars, end-user and distributor mailings

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Customer Relationship Management

We maintain a database of end-user calls and leads and deliver excellent customer service on your behalf

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Custom Designed Solutions

We have in-house design expertise that helps us create non-standard customer solutions

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Product Testing

We have fully qualified technical personnel to conduct product tests

At ITS, our success comes from our integrity, technical expertise, determination, and excellent market contacts. We take your products to the end user, stay within our field of expertise, and partner only with manufacturers who share our values and have the best products available for specific applications.


Your ITS Team

HANS ANTER
Outside/Technical Sales
Hans.Anter@InnovativeToolSales.com

CHRIS BROWN
Outside/Technical Sales
Chris.Brown@InnovativeToolSales.com

PATRICK MCKEEVER
Outside Sales
Patrick@Durrie.com

FERNANDO SEGOVIA
Inside Sales
Fernando@InnovativeToolSales.com

CARLOS BRASSEA
Outside/Technical Sales – Mexico
Carlos@InnovativeToolSales.com

WALTER LOPEZ
Outside/Technical Sales
Walter@InnovativeToolSales.com

JIM PETZEL
General Manager
Jim@InnovativeToolSales.com


Our Facility

ITS Showroom

Innovative Tool Sales features two showrooms which display a variety of tools from our Principal manufacturers. We also provide technical seminars to our distributors throughout the year and as new products are introduced.

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ITS Warehouse Inventory

Innovative Tool Sales stocks a large selection of Sowa CAT 40 & 50 end mill holders, collet chucks, ER collets, vises, and Skoda Live Centers; also Dorian Tool square shank tool holders and boring bars; Unibor portable magnetic drilling systems and cobalt annular cutters; Te-Co tooling components, and Toolex double action vises, along with Yankee HSS & Cobalt reamers in fractional & decimal sizes.

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Book a Free Technical Consultation Now

Give us a call at 714-780-0730 or book a complimentary consultation with one of our technical specialists to get started today.